WE is Thankful on Thanksgiving for all of YOU

With the Thanksgiving holiday upon us, it is important to reflect on the many people and accomplishments that make the WE Movement so rich with compassion, excitement and thoughtfulness.  Our heartfelt thanks go out to each and every one of you, because without you and your support, WE could not have started a movement designed to help people in need across the United States.

What started out as hopeful initiative in Oakland, California has truly turned into a “movement” as the WE Movement launched similar initiatives in the cities of Sacramento and Los Angeles.  Given the use of Ramsell’s “HELP4U” online “Search & Match” software program to assist the less fortunate, our movement let it be known that WE was in search of “champions” to coordinate community logistics.

Photo: WE founder, Tom Loker, "pins" Oakland WE Champion, Marsha Martin

But none of this could be made possible with our WE Champions!  WE Champions are those enthusiastic individuals who are well—established in their communities and willing to volunteer their time to coordinate community resources. With the help of WE Partners, they give presentations to inform the community about the WE Movement, and they also actively recruit and enroll Providers—those with goods, products and services they wish to donate gratis. They also identify and enroll WE Recipients, those individuals, organizations and associations most in need of the donated items.

Whether it was Buena Vista Foods and Foothill Unity Center connecting through WE, or Veronica Carrillo and Karen Gallinger enjoying results of our WE Match, positive connections are being made through our movement all the time.  Most times, connections made are offering hope and inspiration as individuals and companies wishing to donate goods, products or services are provided gratis to people needing a little help.

WE would like to extend a special thank you to its partners – including the City of Oakland, Get Screened Oakland, Burkhalter-Kessler-Goodman & George, LLP, Quarles & Brady, LLP, ADAP Advocacy Association (aaa+), Flowers Heritage Foundation (FHF), and Ramsell Holding Corporation.

Since 1863, it has been an annual tradition to celebrate Thanksgiving Day on the fourth Thursday in November.[1]  But for WE every day is one in which we “give thanks” for the many great volunteers, champions, providers, partners, sponsors and supporters like YOU for helping us make a meaningful difference in the lives of so many people.

The WE Movement wishes all of you a Happy Thanksgiving!  We have joined, will you?  Learn more at http://www.wemovement.org/.

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[1] Wikipedia, “Thanksgiving,” Observances around the world, 2010.

Operation Turkey™ Gives Thanks

WE is thankful for the many people who have joined our movement, which has two main objectives: To coordinate community resources across the nation onto one unified platform and to engage the community in giving back both as individuals and corporations to those who need it most.  As the Thanksgiving holiday approaches, WE wanted to call your attention to Operation Turkey™.

Each Thanksgiving, Operation Turkey™ effectively organizes local teams of volunteers - families, friends, and businesses - to cook, prepare, pack, and deliver thousands of hot meals and provide other necessities to many people in need.[1] 

The Austin, Texas-based nonprofit organization helps homeless residents and families in need who live in and around the Austin area by delivering food and other donations.  Austin’s Operation Turkey™ demonstrates how positive outcomes can be achieved when one community bands together to offer hope.  It is managed by the Austin Community Foundation.

Richard M. Bagdonas with Operation Turkey™ summarized, “Whether it’s providing food for homeless families, or simply helping families struggling to make ends meet, Operation Turkey shows them that their community cares about them.  With Thanksgiving being most widely recognized as the ‘holiday of giving’ our program embodies the spirit of people who ‘have’ lending to people who ‘have not’ and in this case, it is hot meals and other necessities.”

Volunteers prepare meals for Austin's homeless community.

Volunteers are asked to donate food, bake food, sort donations, package the food in to-go containers, and deliver dinners and donations.  Operation Turkey™ is also supported by the generous donations from various corporate sponsors in the Austin area – including Winstead Attorneys, Greenling Organic Delivery , RetroChannel, 97Degrees West, SpeedMenu, Lancaster | Helling , Bikinis Sports Bar & Grill, Tornado Pressure Wash and the Travis County Sheriff's office.

What better cause to support during a holiday that is best characterized by “giving thanks.”  With so many people in need – especially during these tough economic times – it is important for everyone one of us to take a step back and reflect on our lives, and where appropriate, help our neighbors who are less fortunate.  Can you imagine what it would be like not to enjoy a nice warm, cooked meal on Thanksgiving?

Last year, Operation Turkey™ fed over 4,000 residents of Austin.  How about helping feed even more in 2010? 100% of your donation will be used to buy food…and they are able to feed 50 people with just a $100 donation.

WE invites you to learn more about Operation Turkey™ online at http://www.operationturkey.com.  

The WE Movement and its HELP4U platform support this worthwhile campaign.  We have joined, will you?  Learn more at http://www.wemovement.org/.

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[1] Operation Turkey, www.operationturkey.com, 2010.

Saluting our Veterans on Veterans Day

WE believes that as a nation, every single day we should take a moment to honor the men and women of the armed forces who served the United States, especially those service members who paid the ultimate sacrifice.  But on Veterans Day, it provides a special opportunity for Americans to collectively express their gratitude and sincere appreciation for their commitment and service.

On Veterans Day, Shinseki will join White House and military officials, and leaders of major Veterans organizations, at the traditional Veterans Day wreath-laying ceremony at the Tomb of the Unknowns in Arlington National Cemetery.  Across the country, from the rousing notes of the “Star Spangled Banner” to the poignant bugle solo of “Taps,” Americans will celebrate U.S. Veterans with music, ceremonies and speeches.  Nearly 100 VA-sponsored activities are scheduled, highlighted by Birmingham’s 63^rd annual Veterans Day parade and parades in Lexington and Denver; recognition ceremonies in Anchorage, Alaska, Chillicothe, Ohio, and Tomah, Wis.; concerts in Durham, N.C., Bath, N.Y., and Tucson, Ariz.; and the third annual Veterans Run/Walk in West Haven, Conn.  The oath of citizenship will be administered to 25 Veterans at the Fort Sam Houston Cemetery in Texas as they become official citizens of the nation they served.[1]

According to the U.S. Department of Veterans Affairs the projected U.S. Veterans population is 23,067,000 with 8 percent, or 1,824,000 being females.  Among our Veterans, 79.3% are white, 11.3% are black, 5.8% are Hispanic, 1.5% are Asian/Pacific Islander, 0.8% are American Indian and 1.3% are classified as “other” ethnicity.  The number of Veterans with service-related disabilities is just over 3 million.  And as of September 30^th, there were an estimated 2,272,000 World War II Veterans still living.

Rep. Ileana Ros-Lehtinen of Florida, who serves on the House Committee on Foreign Affairs, summarized it best when she stated: “This Veterans Day, I invite all Americans to never forget those willing to serve our great nation. Here in South Florida we have an extraordinary diverse cross-section of veterans, and I am honored to represent each and every one of them in the U.S. Congress. Whether they have served in the Army, Navy, Air Force, Marine Corps, Coast Guard or Merchant Marines, all members of our Veterans community have helped secure our nation’s values of freedom and democracy for future generations. Although America’s veterans come from all walks of life, they share one thing in common: A belief in the promise of America and the desire to protect the freedoms we all hold dear.”[2]

Unfortunately, many of our Veterans are homeless today.  The National Coalition for Homeless Veterans reports that there are 107,000 veterans are homeless on any given night, with an additional 1.5 million at risk of being homeless.  Racial and ethnic minorities represent a disproportion 56% of the homeless Veterans in the United States.

NCHV states that Veterans “need a coordinated effort that provides secure housing, nutritional meals, basic physical health care, substance abuse care and aftercare, mental health counseling, personal development and empowerment…[through] job assessment, training and placement assistance…helping them obtain and sustain employment.

There exists a need in almost every community to help our Veterans.  The NCHV database provides an excellent resource for homeless Veterans, but there are many other resources – including the Paralyzed Veterans of America (PVA), Veterans of Foreign Wars (VFW) and the American Legion, to name a few.  The VA lists accredited service organizations on its website here: http://www1.va.gov/vso/.

So on this Veterans Day, please consider donating blankets, or nonperishable food items, or unwanted clothes or anything that you think might help out a Veteran in need.

WE invites you to learn more about Veterans Day on VA's Veterans Day website at http://www.va.gov/opa/vetsday/ under “Regional Observances.”   

The WE Movement and its HELP4U platform support this worthwhile campaign.  We have joined, will you?  Learn more at http://www.wemovement.org/.

[1] U.S. Department of Veterans Affairs, Public and Intergovernmental Affairs, “On Veterans Day, VA Secretary Shinseki Recognizes, Thanks Veterans,” November 11, 2010.

[2] Representative Ileana Ros-Lehtinen, Veterans Day Message, November 11, 2010.

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“All for Good” inspires new generation of volunteers

WE previously highlighted the importance of volunteerism in America, along with how “people helping people” is embedded into the very fabric of our society.  There is probably no greater sense of idealism and optimism then in our nation’s youth – especially on college campus across the entire United States. Enter “All for Good,” which encourages Americans to share ways to do good…but their message has a strong appeal to younger generations.

In 2009, there were 63.4 million Americans who volunteered in their community, working an estimated 8.1 billion hours of service valued at nearly $169 billion, that according to the Corporation for National & Community Service.[1]  “All for Good” was inspired by President Obama’s call to engage more Americans in community service.

As part of his “Renew America Together” initiative, the President called for Americans to ignite the spirit of service in our nation by asking them to make a lasting pledge to serve their communities.  In June 2009, First Lady Michelle Obama announced the launch of United We Serve, a sustained effort to expand the size and impact of volunteer efforts in America. The initial phase of United We Serve runs for 81 days through a new National Day of Service and Remembrance on September 11.

“This, more than anything, is the key point I want to make today – that this new Administration doesn't view service as separate from our national priorities, or in addition to our national priorities – we see it as the key to achieving our national priorities.We believe that the only way to build that new foundation for our economy is to establish a new role for service in this country,” said the First Lady when the “Call to Service” was launched.

Their motto is pretty simple: “Each of us has a role to play in improving our communities and our country. Small actions add up to a big difference.”

Allforgood.org broadcasts in one place the volunteer opportunities listed by 5 major competing/partnering orgs: volunteer match, service nation, meet-up, craigslist and idealist. The technological platform is enhanced by applications linking it to other platforms, such as iGoogle, Facebook, Blogger, Typepad, just to name a few.

According to their website, their core team is made up of volunteering enthusiasts from places like Google, Craigslist Foundation, UCLA, YouTube, FanFeedr and Aha! Ink. As a contributor to the All for Good project, Google is hosting the All for Good website and products. Several Google engineers worked on All for Good as a 20-percent project (Google lets engineers spend a day a week on projects that interest them), collaborating with a broader team to build the product.[2]

So whether it is volunteering your time at a food pantry, or donating your time answering phone calls at a local community center, or reading to under-privileged school children, every little bit helps!  Especially during tough economic times, volunteers often bridge the gap in linking supports and services to people who need them.

For example, “All for Good” is proud to support Waiting for "Superman"  See the film and find ways to improve public education in your community.

No job to too big, no task too small.  There are over 100,000 volunteer opportunities currently posted on the website.

By using an online portal, “All for Good” helps improves communities by offering important resources and tools, including:

• Find volunteer activities near you.
• Share volunteer activities with your friends.
• See what your friends are interested in.
• Track volunteer activities you care about.

To date, volunteer activities have been offered by numerous nonprofits, including 1-800-volunteer.org, 1 Sky, AARP, American Solutions for Winning the Future, American Red Cross, City of New York, The Corporation for National and Community Service, craigslist, Girl Scouts of the USA, Habitat for Humanity, HandsOn Network and Points of Light Institute, Idealist, MeetUp, Mentor, Network for Good, Organizing for America, ServeNet.org, Sierra Club, TechMission, The Extraordinaries, Truist, United Jewish Communities, United Way, Volunteer2, VolunteerMatch and Youth Service America.

“All for Good” is designed to help small, as well as large organizations with their activities.  Organizations with fewer than 10 volunteer activities are directed to several partner website – such as servicenation.org, volunteermatch.org, idealist.org, craigslist.org, meetup.com – while organizations with 11-500 volunteer activities are encourage to complete an online spreadsheet template and utilize other online tips.

WE invites you to learn more at http://www.allforgood.org/.   

The WE Movement and its HELP4U platform support this worthwhile campaign.  We have joined, will you?  Learn more at http://www.wemovement.org/.

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[1] Corporation for National & Community Service, Volunteering in America: National, State & City Information, June 2010.

[2] All for Good, www.allforgood.org, 2010.

Give a Coat, Share the Warmth!

Throughout much of the United States the temperatures are cooling off and the changing weather is reflected in the foliage taking on its seasonal fall colors.  But as the dog day of summer are replaced with more a pleasant climate outside, so does the reality that winter is right around the corner – with its shorter days, fridged nights and snowy conditions in many parts of the country.  With that in mind, WE embraces the ongoing “One Warm Coat: Give a Coat, Share the Warmth” campaign being kicked-off by Burlington Coat Factory starting on October 29^th.

Burlington Coat Factory’s campaign is designed to Our provide any person in need with a warm coat free of charge because “providing this simple, yet vital, need helps people live productive lives all year round.”[1]  It is being supported by numerous retail partners, including Aeropostale, Eddie Bauer, Old Navy, Gap – as well as several corporate partners such as GLAD, Charles Schwab & Company Virtual Marketing Partners and Google.  Additionally, The Change Happens Foundation supports One Warm Coat with grant funds, allowing Burlington Coat Factory to hire staff during their busy collection months.

One Warm Coat started out in 1992 as a Thanksgiving Weekend coat drive in San Francisco.  Since then, more than 1 Million coats have been donated in thousands of local communities across North America.[2] The campaign places an added emphasis on children, stating that nearly one in five children live in poverty in the United States, and one in three homeless persons is a child under the age of 18.

One Warm Coat® operates by groups hosting coat drives at the community level; an Agency is selected to receive the coats – and the coats must be given FREE!  The list of Agencies on their website is not a complete list of organizations that support those in need -- it is just the beginning!  People are encouraged to perform a "Google search" for "homeless assistance + your town" or take a look in your telephone directory. Churches and food banks often distribute coats to those in need.

Tools and resources are provided to would-be coat drive organizers to help facilitate the process of collecting the donated coats, including a guidebook, flyers, draft press releases, tax receipts, etc.  One Warm Coat® also supplies a large banner and box label to each Organizer who submits the Share Your Plans form online.

One Warm Coat® exemplifies how individuals, corporations, philanthropic groups and nonprofits can collaborate at the local level to link providers – individuals or companies with goods, products and services they wish to offer gratis to recipients – those in need and most fragile among us.

WE invites you to learn more at http://www.onewarmcoat.org/.  

The WE Movement and its HELP4U platform support this worthwhile campaign.  We have joined, will you?  Learn more at http://www.wemovement.org/.

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[1] Burlington Coat Factory, “One Warm Coat®,” October 2010.

[2] Burlington Coat Factory, “One Warm Coat®,” October 2010.

Help People with HIV and Win a Cruise for Two!

Isn’t it inspiring when you help others who are in need?  Just knowing that your contribution – whether monetary or not – provided supports or services to the underserved in our communities is uplifting.  Equally uplifting is supporting efforts to educate others about important issues impacting local communities.

At the same time, wouldn’t it be great to “get away” from the hustle-and-bustle of the crazy work week and everyday responsibilities at home?

Well, why not kill two birds with one stone, as the saying goes!

But your chance to win an exotic vacation cruise and support people living with HIV/AIDS is running out! 

The Flowers Heritage Foundation (“FHF”) is offering a chance to win a 7 Day Cruise for two, for everyone who purchases a $50.00 raffle ticket – with the proceeds going to helps them provide emergency HIV/AIDS medicine to underserved PLWA and provide HIV/AIDS education and awareness to high school students through our innovative art program.

As a 501(c)(3) nonprofit organization, FHF is committed to fighting the HIV/AIDS epidemic, specifically by offering educational resources in underserved communities and linking people living with HIV/AIDS to the treatment options that keep them healthy, productive members of their communities.  FHF’s efforts to combat HIV/AIDS are symbolized in its “Don't Turn Your Back on AIDS™” (DTYBOA) program, which is only part of the organization’s dedication to addressing health issues that improve the lives of the underserved through collaboration, outreach and education.

Don’t Turn Your Back on AIDS™ Awareness Art Competition provides an interactive environment orientation where high school students learn imperative information regarding HIV risks and prevention in the classroom through a 28-minute DVD. Students creatively interpret their views and artistically express themselves under their art teachers’ instruction. Consequently, their awareness is increased about contracting HIV and their risk behaviors are reduced.

Why is this competition important?

According to the Centers for Disease Control & Prevention (“CDC”), “young people in the United States are at persistent risk for HIV infection. This risk is especially notable for youth of minority races and ethnicities. Continual HIV prevention outreach and education efforts, including programs on abstinence and on delaying the initiation of sex, are required as new generations replace the generations that benefited from earlier prevention strategies.”^[1]

The underlying currant behind HIV-infection rates reveals the need for new, innovative prevention strategies targeting youth and young adults.  The following is based on data from the 35 areas with long-term, confidential name-based HIV reporting^[2]:

• An estimated 4,883 young people received a diagnosis of HIV infection or AIDS, representing about 13% of the persons given a diagnosis during that year.^[3]
• African Americans were disproportionately affected by HIV infection; accounting for 55% of all HIV infections reported among persons aged 13–24.^[4]
• Young men who have sex with men (MSM), especially those of minority races or ethnicities, were at high risk for HIV infection. In the 7 cities that participated in CDC’s Young Men’s Survey during 1994–1998, 14% of African American MSM and 7% of Hispanic MSM aged 15–22 were infected with HIV.^[5]
• During 2001–2004, in the 33 states with long-term, confidential name-based HIV reporting, 62% of the 17,824 persons 13–24 years of age given a diagnoses of HIV/AIDS were males, and 38% were females.

The data speaks for itself.  The current HIV-prevention strategies are failing American teens and young adults because they are marred in an outdated model from the 1990s; it has demonstrated a diminishing effect on Generation Xers and younger.  According to the CDC, in 2006 young adults represented 4.4 percent, or approximately 48,400, of the 1.1 million people living with HIV infection.  Equally alarming is that nearly 50 percent of HIV-positive American teens and young adults don't know they are infected, which amounts to 9.9 percent – 23,000 youths – of the total 232,700 people living in the United States who are unaware of their status.^[6] 

The CDC estimated by using data from the Youth Risk Behavior Survey that only 22 percent of sexually-active high school students got tested for HIV in 2007.  Yet, students who had learned in school about the human immunodeficiency virus were more likely to get tested for HIV.^[7]

The CDC recommends routine HIV screening for all people 13-64 years old to decrease the number of undiagnosed infections and the spread of new infections.  According to the CDC, “the adoption of voluntary HIV screening in health care settings will help health care workers identify persons with previously unrecognized HIV infection and link them to clinical and prevention services, and further reduces sexual and perinatal transmission of HIV in the United States.”^[8]

It is not surprising that “Lack of Awareness” continues to be identified by the CDC, and others, is a leading causes of HIV infection among young people in the United States.^[9]

The Kaiser Family Foundation's National Survey of Teens on HIV/AIDS 2000, a nationally representative survey of teens ages 12-17, assessed attitudes and knowledge about the epidemic among a generation at risk. The survey, which remains widely considered groundbreaking in its assessment of youth attitudes toward HIV infection, documents teen perspectives about the impact of the epidemic on young people and their own personal concern about becoming infected. It also includes findings about where teens get their information about HIV/AIDS, their information needs, and attitudes toward HIV testing. Key findings include: greater levels of concern expressed by minority teens; many teens would not know where to go get tested for HIV; and teens want more information about HIV/AIDS.^[10]

So, FHF is taking a stand against AIDS and offering an innovative solution, whereby linking youth and young adults with an opportunity to educate one another about HIV/AIDS prevention.  Don’t Turn Your Back on AIDS™ is a worthwhile initiative.

Enter by December 15, 2010 and be eligible to win a 7 day cruise from Norwegian Cruise Lines to any where they go (Hawaii, Alaska, Caribbean, Mediterranean, Mexican Rivera, Canada/New England, and Bahamas/Florida).  But even better, by entering to win you’re actually supporting a worthy cause.

WE invites you to enter the raffle at http://www.flowersheritagefoundation.org/docs/nl_raffle_2010.pdf.

The WE Movement and its HELP4U platform support this worthwhile program.  We have joined, will you?  Learn more at http://www.wemovement.org/.

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[1] CDC, HIV/AIDS Among Youth, August 3, 2008.

[2] CDC, HIV/AIDS Among Youth, August 3, 2008.

[3] CDC, HIV/AIDS Surveillance Report, 2004. Vol. 16. Atlanta: US Department of Health and Human Services, CDC: 2005:1–46.

[4] CDC. HIV Prevention in the Third Decade. Atlanta: US Department of Health and Human Services, CDC; 2005.

[5] CDC. HIV incidence among young men who have sex with men—seven US cities, 1994–2000. MMWR 2001;50:440–444.

[6] CDC, Morbidity and Mortality Weekly Report, June 26, 2009.

[7] CDC, Morbidity and Mortality Weekly Report, June 26, 2009.

[8] CDC, Questions and Answers for Professional Partners: Revised Recommendations for HIV Testing of Adults, Adolescents and Pregnant Women in Healthcare Settings, August 22, 2008.

[9] CDC, HIV/AIDS Among Youth, August 3, 2008.

[10] The Kaiser Family Foundation, National Survey of Teens on HIV/AIDS 2000, November 16, 2000.

“Every Little Bottom” Provides Diapers for Struggling Mothers…and their Babies

One in three American mothers struggle to provide diapers for their babies.[1]

Imagine having to keep your baby home from day care?

Imagine having to reuse soiled diapers?

Imagine having to cut back on a basic necessity, like food, to provide diapers?

Each of these questions is laced with the very real challenges faced by mothers on a daily basis.  Since most day care facilities require mothers to furnish a full day’s supply of diapers, it is a challenge.   Since one in 20 American mothers struggling to afford diapers have cleaned out and reused soiled diapers, it is a challenge.  Since one in three American mothers had to choose between diapers or food, it is a challenge.

In 2008, Huggies® – a Kimberly Clark Brand – commissioned a study called “Every Little Bottom,” which detailed the diaper need in the United States and Canada.  The study was authored by Dr. Cybele Raver, Dr. Nicole Letourneau, Dr. Jennifer Scott and Heidi D’Agostino.  The study was published in June 2010.

The Huggies® study surveyed over 2,000 families and demonstrated how they have juggled their responsibilities as parents during the recession – including trying to make ends meet providing the basic necessities, such as food and shelter…and diapers for their babies.  According to the authors, it “helps us to recognize the ways that diapering can be a source of joy and a time of emotional connection for all mothers, but can also represent a significant source of psychological strain for families who are financially struggling.”[2]

It was conducted to better understand the issue of diaper need in the United States and Canada and provide insights into its scope and scale.  Diaper need is the struggle of those without the means to provide their babies with diapers.  Specifically, the study sought to:

• Determine the proportion of mothers struggling with diaper need;
• Understand the link between diapering and mothers’ socio-economic status;
• Reveal the feelings behind “good mothering” and diapering a child;
• Examine the impact of diaper need on mother and baby; and
• Discover  solutions to address the issue.

Probably one of the most profound passages in the study reads, “Mothers surveyed in this study, whether or not they struggle with diaper need, reported that keeping their child in a clean diaper was one of the most important things they do for them as a mother. Nearly all mothers connected clean diapers with showing their child how much they loved them.”[3]

As a result of not being able to provide clean diapers for their babies, mothers often experience anxiety and stress because they cut back on other necessities and sometimes skip paying bills.  There is also the feeling of being a “bad mother” when the baby suffers from a rash as a result of being in a soiled diaper for too long, or when diapers are cleaned and reused. 

The study found that diaper need impacts moms of all races (Hispanic 41%, African-American 36%, Caucasian 31%), but found that mothers struggling with diaper need are less likely to be employed or to have attained higher education.[4]

In response to the study, Huggies® launched their “Every Little Bottom” campaign to collect 22.5 million diapers for struggling mothers in need.  It aims to help needy families that struggle to provide diapers for their babies.  Their campaign includes diaper drives being hosted all across the United States and Canada.

To date diaper donations have only reached 2.5 million, or just over 10% of their goal.

Aside from Huggies®, “Every Little Bottom” has the backing from some heavy hitters, too. “As a new mom, it broke my heart to hear that so many moms struggle with not having enough diapers,” said Ellen Pompeo, who is an Every Little Bottom ambassador and star in the television drama, Grey’s Anatomy.

There are numerous ways that this program can be supported, including donating diapers online, donating reward points, and start or attend a local diaper drive.

WE invites you to learn more at http://www.huggies.com/en-US/promotions/everylittlebottom.

The WE Movement and its HELP4U platform support this worthwhile program.  We have joined, will you?  Learn more at http://www.wemovement.org/.

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[1] Huggies®, Every Little Bottom Study, June 2010.

[2] Huggies®, Every Little Bottom Study, June 2010, p. 3.

[3] Huggies®, Every Little Bottom Study, June 2010, p. 4.

[4] Huggies®, Every Little Bottom Study, June 2010, p. 9.